Green Ways & The Outdoors

Google has rented goats to help reduce its carbon emissions. While they may be starting a “corporate animal grazing” fad, it reminds me of when farmers in the Netherlands were dressing their livestock in branded jackets to make a few extra bucks (or Euros).

Really, my question is how do you calculate your ROI? When clients go to book a room at hotels.nl, and they get to the question of “How did you hear about us?” do they say “somewhere between Rotterdam and The Hague, third sheep from the left.” ?

Maybe now we could combine the two? Corporate Animal Grazing + Jacketed Livestock = Green Advertising

Jacketed Livestock

~a

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